By Dan Clark

Building an online demo can at first seem like a daunting task. Where do you start? What should go in it? How long should it be? For answers to those questions and more, you've come to the right place...

1. Understand your audience.

Who are they and what do they need? What makes you think your solution is what they want? Understanding the audience is paramount to providing a relevant demo. To successfully complete this step, you need to think "from the outside in" ...

2. Look at your competitors.

Look at their web sites, analyze their demos, read their collateral, look at their management bios. Most importantly though, look at their customers. See if you can glean some information about why they became customers, what the customer got out of ... 

3. Set your objectives.

Only when you have a clear understanding of what you plan to gain from your demo will you be able to create one that works well. For instance, if you're in a mature business ...

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